Muse Parlor Muse ParlorPhase 0 Working Dashboard
Historical Brand Intelligence

The hundred-year share of voice

A quality-weighted share of voice for eight beauty houses, read from the digitized magazine record and scored on the same engine as the live model. Descriptive by design. This is a Phase 0 working view over a 88-mention validation harvest.

88Weighted placements
8Beauty houses
26Distinct years
1917–1950Span
Photoplay, constant corpus
0%27%54%81%108%1910s1920s1930s1940s1950s
MaybellineLuxMax FactorCotyPond'sPalmoliveHelena Rubinstein
Quality-weighted share of voice by decade within Photoplay, held constant across 1917 to 1950 for an apples-to-apples view. Maybelline leads the fan-magazine era, Lux Toilet Soap takes the lead through the 1930s and 1940s. Edge decades are thin Phase 0 samples. Illustrative of the working method, not yet a shipped series.

Strongest placements

The highest Placement Quality Scores in the harvest, each a real page in the record.

BrandYearOutletChannelPQSEvidence quote
Pond's1928Ladies' Home Journaladvertising1.54Pond's
Pond's1920Ladies' Home Journaladvertising1.40Pond's
Palmolive1923Ladies' Home Journaladvertising1.40Palmolive
Palmolive1930Ladies' Home Journaladvertising1.38Palmolive
Lux1923Ladies' Home Journaladvertising1.38Lux
Palmolive1930Ladies' Home Journaladvertising1.36Palmolive
Pond's1922Ladies' Home Journaladvertising1.36Pond's
Pond's1927Ladies' Home Journaladvertising1.36Pond's
Lux1929Ladies' Home Journaladvertising1.34Lux
Pond's1930Ladies' Home Journaladvertising1.23Pond's
Palmolive1925The Delineatoradvertising1.19Palmolive
Palmolive1920The Delineatoradvertising1.19Palmolive

How the score works

Each placement earns a Placement Quality Score, outlet authority × a weighted sum of six attributes (prominence 29%, message 24%, visual, sentiment, attribution, exclusivity). Share of voice is each house's share of total quality in a period. Attribution comes from the channel, editorial earned above paid. Descriptive by design.

Read the full methodology →

By house

Placements and mean quality across the harvest.

HousePlacementsMean PQS
Lux190.81
Maybelline190.68
Pond's131.02
Coty120.53
Palmolive91.09
Max Factor80.80
Elizabeth Arden50.95
Helena Rubinstein30.83