Walk a hundred years of beauty, each decade rendered in the aesthetic of its era, with the houses that owned the page placed on the timeline. Every name is drawn from the measured record.
The record begins. Beauty is a private ritual of creams and cold-water soap. The mass houses that will define the century are only being born.
Woodbury's "A skin you love to touch" (1911) invents modern beauty advertising, tying a bar of soap to desire. The glossy page becomes a stage.
Geometry, gold, and the flapper. Pond's twin creams, Elizabeth Arden's salons, and Coty's powders own the decade. Beauty becomes a modern, buyable identity.
The studios sell the face. Lux Toilet Soap buys nine of ten screen stars, Max Factor paints them, and the close-up makes complexion a national concern.
Lipstick as morale. Tangee's "War, Women and Lipstick" makes color a duty, and Jergens soothes the hands doing war work. Restraint and resolve, in bold type.
Color everywhere. Revlon's Fire and Ice, Maybelline's lashes, and Camay's promise of beauty fill the page in turquoise and coral. The postwar boom, in full saturation.
The look goes graphic. Cover Girl launches from Noxzema in 1961, and a younger, bolder beauty takes the page. The century's last analog decade before the mirror turns digital.
The houses on this timeline come from a quality-weighted share of voice read from the magazine record, the same engine that runs the live model.
Open the brand lens