Postwar color everywhere. Beauty turns aspirational and confident, matched lips and nails, saturated pages, the promise of transformation for a dime.
Revlon's Kay Daly matches lips and nails in a single shade and dares the reader with a quiz, "Are you made for Fire and Ice?"
The impactPostwar beauty turns aspirational and confident, and the matched lip-and-nail becomes a category.
Revlon ›The houses that owned the 1950s page, by quality-weighted share of voice, measured from the magazines.
| Year | House | Outlet | What appeared |
|---|---|---|---|
| 1950 | Max Factor | Photoplay | Pan-Cake Make-Up by Max Factor HOLLYWOOD |
| 1951 | Max Factor | Modern Screen | famous non-drying indelible lipstick by Max Factor H |
| 1952 | Jergens | Screenland | Three favorite liquid colognes in Jergen's set: "Pin |
| 1953 | Prince Matchabelli | Screenland | Prince Matchabelli presents a special edition entitl |
| 1954 | Coty | Photoplay | Guaranteed by Coty |
| 1955 | Palmolive | Photoplay | Palmolive Soap Is Mildest! Better for Complexion Car |
| 1956 | Munsingwear | Photoplay | S. M. L. By Munsingwear, $5.95 |
| 1957 | Jergens | Modern Screen | Jergens Lotion |
