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A hundred-year profile

Revlon

Revlon peaked in the 1940s, then Woodbury overtook it in the 1950s.

Revlon lineage · est. 1932 · Fire and Ice, Cherries in the Snow, Moon Drops, Ultima, Touch and Glow (only with Revlon beside them)
6.0%Peak, the 1940s
3Placements
1942 to 1949Span
0%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Woodburyovertook it in the 1950s
Camayovertook it in the 1950s
Helena Rubinsteinovertook it in the 1950s

Earned versus paid

Paid 3Earned 0

Present entirely through paid advertising in the sample.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1942ScreenlandadvertisingRevlon
1945ScreenlandadvertisingRevlon's new color "Bachelor's Carnation"
1949Modern ScreenadvertisingRevlon's 'Touch-and-Glow'

Other houses

Pond's Coty Lux Tangee Jergens Maybelline Max Factor Woodbury

Data via the Muse Parlor historical SOV API. How this is built →