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A hundred-year profile

Woodbury

Woodbury peaked in the 1950s, then Revlon overtook it in the 1940s.

Andrew Jergens lineage · est. 1870 · Woodbury's Facial Soap, Facial Powder, Cold Cream
13.4%Peak, the 1950s
8Placements
1918 to 1956Span
12.5%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%20%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Revlonovertook it in the 1940s
Camayovertook it in the 1940s
Lady Estherovertook it in the 1940s

Earned versus paid

Paid 7Earned 1

Mostly paid, with some earned editorial.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1918PhotoplayadvertisingWoodbury's Facial Soap
1923The DelineatoradvertisingWoodbury's Facial Soap
1938Modern ScreenadvertisingWoodbury Facial POWDER
1945PhotoplayadvertisingWoodbury Film-Finish Powder
1949Modern ScreenadvertisingWOODBURY
1950ScreenlandeditorialWOODBURY has a welcome new-debutante to help build the kind
1951PhotoplayadvertisingWOODBURY
1956Modern ScreenadvertisingNEW WOODBURY SHAMPOO

Other houses

Pond's Coty Lux Tangee Jergens Maybelline Max Factor Palmolive

Data via the Muse Parlor historical SOV API. How this is built →