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A hundred-year profile

Tangee

Tangee peaked in the 1940s, then Maybelline overtook it in the 1950s.

The Luft Company lineage · est. 1922 · Tangee Natural lipstick, Rouge, Face Powder
16.8%Peak, the 1940s
16Placements
1927 to 1949Span
0%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%20%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Maybellineovertook it in the 1950s
Woodburyovertook it in the 1950s
Camayovertook it in the 1950s

Earned versus paid

Paid 16Earned 0

Present entirely through paid advertising in the sample.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1927Ladies' Home JournaladvertisingTangee
1929Ladies' Home JournaladvertisingTANGEE
1931PhotoplayadvertisingTANGEE
1935ScreenlandadvertisingTangee face powder takes on the color tones of your skin
1937Modern ScreenadvertisingTANGEE ENDS THAT PAINTED LOOK
1942Modern ScreenadvertisingTANGEE SATIN-FINISH Lipsticks
1944PhotoplayadvertisingTANGEE Lipsticks with the new Satin-Finish TANGEE Face Powde
1946Modern ScreenadvertisingUse Tangee... and see how beautiful you can be

Other houses

Pond's Coty Lux Jergens Maybelline Max Factor Woodbury Palmolive

Data via the Muse Parlor historical SOV API. How this is built →