Jantzen peaked in the 1930s, then Catalina overtook it in the 1950s.
Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.
Written about more than it advertised, the mark of a prestige house.
A sample of the placements behind the figures above. Every point traces to a real page.
| Year | Outlet | Channel | What appeared |
|---|---|---|---|
| 1938 | Screenland | editorial | Jantzen's new lightweight fabric |
| 1944 | Modern Screen | advertising | Jantzen AMERICA'S SWIM SUIT |
| 1960 | Photoplay | editorial | Brand name 'Jantzen' appears twice in the undergarments sect |
Data via the Muse Parlor historical SOV API. How this is built →
