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A hundred-year profile

Lady Esther

Lady Esther peaked in the 1940s, then Woodbury overtook it in the 1950s.

Lady Esther Co lineage · est. 1913 · Four-Purpose Face Cream, Face Powder
4.1%Peak, the 1940s
3Placements
1935 to 1942Span
0%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Woodburyovertook it in the 1950s
Helena Rubinsteinovertook it in the 1950s
Palmoliveovertook it in the 1950s

Earned versus paid

Paid 3Earned 0

Present entirely through paid advertising in the sample.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1935ScreenlandadvertisingLADY ESTHER
1940ScreenlandadvertisingLady Esther 4-Purpose Face Cream
1942PhotoplayadvertisingLady Esther 4-PURPOSE FACE CREAM

Other houses

Pond's Coty Lux Tangee Jergens Maybelline Max Factor Woodbury

Data via the Muse Parlor historical SOV API. How this is built →